Karl’s Elevator Pitch

Date: 26 Jan 2016
Publisher: Economist Quarterly Review of Business Books
Byline: Staff
Headline: Karl’s Elevator Pitch; Enterprise University Press 2016’ $24.95

Emory Livingston teaches Finance and Entrepreneurship at Crowell University.  His new book “Karl’s Elevator Pitch” draws upon lessons that he uses with his MBA students.

He says Karl Marx’ famous maxim “Religion is the Opiate of the People” contains all the elements of a great elevator pitch: organization, product, and market.